Why does sustainability play such an important role in the cosmetics industry?
According to the environmental organization WWF, hundreds of thousands of pieces of plastic waste are floating in every square kilometer of the ocean. The consequences of our plastic consumption are tragic because
The living creatures, mostly marine creatures, die painfully as a result of indifference.
First of all, it is important to be aware of what sustainability actually means, because when we talk about sustainability, we are not only talking about avoiding plastic, but also under which conditions the product is manufactured.
If we take a closer look at the concept of sustainability in the beauty industry, we should ask ourselves at this moment: what products do I have in my bathroom? Where were they made?
Where does the garbage end up after consumption? These are all questions we should ask ourselves when it comes to the topic of sustainability.
The moment we scratch the head of our favorite pet, an animal is being used in a laboratory for experimental purposes through our consumption. Therefore, the next time we make an online purchase, we should think more carefully about the beauty products we are going to buy there.
But what exactly should you pay attention to when buying?
Let's start with animal testing, where animals are often abused in painful ways for research purposes. Try to make sure that the products you buy are free from animal testing.
To continue to support sustainability, you should make sure that the products you buy are free of plastic or even made of recyclable material. You can often tell this when light instead of dark colors are used for the packaging.
You should also consider that monomaterial is used instead of a mix of materials, meaning that the packaging should only consist of one material and not of additional materials, because this simplifies the recycling process significantly.

Rather, you should also make sure that the ingredients meet fair requirements. It is important that you
certain commonly used raw materials that are not biodegradable are omitted.
And if you want to go one step further, you can also take into account that the goods are Fairtrade, which means that you are not only supporting humane working conditions but also transparent trading relationships at the same time.
But how can we proceed as consumers? Start!
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